PPC or SEO which one works best for your business?
SEO and PPC are two popular marketing strategies offered by digital marketing companies in Mumbai. These are some of the top strategies mostly adopted by businesses to boost their sales and online presence. But when businesses need to cut down on expenses, one of the major questions asked is whether SEO is still worth the time, effort, and money? More than often businesses prefer Search Engine Optimization (SEO) as opposed to paid advertising is because of the long-term benefits that it offers. In today’s article, we will be discussing in-depth both PPC and SEO to understand what works best for businesses.
Is investing resources in SEO worth?
Studies suggest that nearly 81% of users find websites through search engines. This makes it very clear that businesses need to have some form of presence on search engines. The search engine presence that we are talking about can only be earned through the efforts of SEO, or Pay Per Click (PPC) advertising. Let us understand more about the two strategies to get clarity on what is more preferable.
SEO Strategies
SEO is a strategy of optimizing a website to be more search engine friendly. It involves keyword optimization to link building and much more that takes time to reflect its results. Google uses complex algorithms to rank websites based on their white hat SEO guidelines that are often updated by them. Those who optimize using white hat SEO techniques will definitely benefit and enjoy the privilege of better rankings on search engine platforms. Working in collaboration with the best SEO agency in Mumbai will help businesses reap the benefits of implementing SEO strategies in the long run.
Pay Per Click Strategies
Pay Per Click is the process of buying advertisements and sponsored ads that will be displayed on Search Engine Results Pages (SERPs). In this strategy, you bid on the keywords that appear in the Google search results, and the higher the price you bid for a keyword, the more chance you have of it appearing on the first page. PPC is an instant marketing strategy that helps businesses gain visibility quicker and communicate with a large set of the population in a very short time. However, it is quite an expensive strategy that cannot possibly run on a long-term basis.
While neither of strategies 100% guarantees results of placing your business on the front page on Search engines, but it does benefit your business in gaining the visibility and the position in the industry that you plan to achieve. Both SEO and PPC are equally good but vary in the amount of efforts and resources required to implement them successfully. It also varies in the amount of time taken to see results.
Difference in Price, Time, and Organic Results
The main benefit of adopting a PPC strategy with a digital marketing company in Mumbai is the speed with which you can advertise on search engines with multiple keywords. While your business may rank at the top for relevant keywords on search engines, but the prices for it will skyrocket. So, businesses tight on a budget cannot possibly think of this strategy if they have cash constraints. On the other hand SEO strategy is organic camping that takes a longer time to reflect results. But considering how effective the organic search can be and being comparatively more affordable makes it a better choice. Moreover, research suggests that organic results are more likely to be effective than the PPC strategy. However, when it comes to conversion rate PPC works slightly better than SEO. But, overall looking at all the aspects it is clear that organic search results still account for the larger percentage of clicks. Although organic search is the ideal option for small businesses, but if they wish to gain quick results and push their brands into the market quickly PPC is the best option.
Conclusion
Both Marketing strategies are equally good and can work to your benefit based on how well the strategy is implemented. Besides, your business goals and marketing objective should be the deciding factor on what best suits your brand and its business goals. However, most digital marketing companies in Mumbai suggest businesses employ a mix of PPC and organics SEO strategies for good results. A perfect mix of both the strategy will definitely boost your business and ensure good results. Each has its benefits, and both are good enough to help businesses to enjoy a strong web presence online.