Top 6 key elements to be considered when developing an e-commerce website
Recently there has been a huge spike in the demand for an E-commerce website from an e-commerce website Development Company in Mumbai. With growing digitization in every sector, e-commerce websites are today considered crucial for most businesses today. More and more businesses are turning towards the digital world to run their business and generate high revenues. Statistics suggest that nearly 50-60% of the business revenue comes directly from e-commerce websites.
So, for those of you who are planning to go online with your business now is the right time and opportunity for you. While you plan to approach a web development agency in Mumbai, here are some tips we would like to share that will help you get a successful website developed by your developer. In today’s article, we have shared the top 6 elements to consider when developing an e-commerce website.
- Selecting the Right Ecommerce Platform – Selecting the right e-commerce platform for your website is essential. While you have many options to choose from including platforms like Magento and Shopify, which has empowered numerous online retailers and brands, we suggest you do your bit of research and select what best suits your business requirement.
- Mobile Responsive Design – Although most of you may see this as an obvious point, many tend to ignore the importance of having designed a responsive website. Today, most consumers prefer purchasing online through their phones for it gives them the convenience of shopping. This is exactly when businesses need a responsive web design from the website developer in Mumbai they approach. Responsive design makes the website accessible on various digital platforms like phones, laptops, desktops, iPad, etc. It makes the website user-friendly for consumers and will definitely boost online product sales.
- Easy Navigation – It goes without saying that having easy navigation is essential for your e-commerce website. Keeping easy navigation with simple and easy search features makes it a customer-friendly website. Customers will find it easy to run through your website and search for products they want. If the search option isn’t available and finding a product makes it a hassle for consumers then they are sure to bounce off your website to your competitor’s website. The chances of people turning away from your website are much more if the navigation is complicated. Easy navigation helps retain customers on your website longer which is also a good sign from the SEO perspective.
- Website Speed Optimization – The speed of an e-commerce website is crucial for businesses. If you want to retain your clients longer on your website, ensure that you get your website speed well-optimized from the website developer in Mumbai. No user wants to be on a site that takes time to load the page. This can be frustrating for them and might simply end-up switching over to another website. The speed of the website must be optimized for smooth navigation.
- Highlight Products with proper Description – The e-commerce website should be developed in a way that it displays your products and their descriptions well. Viewers must be able to view the products and be able to read their descriptions easily. It should be a website with a beautiful blend of coordinated color schemes, themes, text, and images. Also, ensure that you highlight the products with descriptions and keep them coherent for consumers.
- Easy Check-out Option – Check-outs in eCommerce platforms need to be done right. You must ensure that it is made easy and simple for customers to shop and make payments. If not they would end up getting frustrated and may probably leave your site without purchasing from you. Not all customers prefer to create an account every time they visit any site to purchase a product. So, ensure you do not keep a check-out option or it will prevent customers from shopping on your site. This would also end-up dipping your conversion rates too. Keeping the check-out option easy will go a long way in boosting your sales.
- Secure Digital Payments – Finally, it all boils down to maintaining a secure digital payment. You must give your consumers the confidence and assurance that the digital payments on your website are secured. Websites should be built with security features and layers to encrypt sensitive information stored on the site. Details such as personal information, bank details, account number, address, and mobile number should be secured and customers should be able to shop for the products and access the payment gateway easily and securely. While most e-commerce website developers in Mumbai do implement secure payment gateway features, I still consider it as an important element that should be considered by you when you approach a developer for developing a website.