E-commerce stores are now everywhere. All businesses have only one motive: to gain as much crowd as possible. So, they are now selling their products online on renowned e-commerce stores, where they can gain the attention of crowds from various corners of the world. Therefore, e-commerce sites are trying hard to increase their website ranking to help collaborate with multiple big and small named brands.
Improving the website ranking of the e-commerce store isn’t as simple as it sounds. To Improve E-commerce Website Ranking, certain steps need to be considered. Some of those points are listed below for your reference.
1.ECommerce Keyword Optimization
Optimizing websites with highly targeted keywords is the very first point to consider. These keywords must be relevant to the business niche and help bring some organic traffic from SERPs.
Some of the Adwords tools from Google or Moz can help you find the right keywords to help optimize e-commerce sites. However, while looking for such keywords, avoid the ones that are too broad or highly competitive. Being specific is the key ingredient in this mixture!
2.Research Competitors
Researching for the right keyword will indeed get half of your job covered. Next, it is time to analyze your competitors’ strategies to Improve E-commerce Website Ranking and work on those points on your own.
Check out all the possible websites talking about your services or products. It can be anything from industry blogs to website content, which is not even selling the item. Such websites will allow you to contribute content when your product gets a shout-out.
3.Main Keywords
Focus on the main keywords that your business is focusing on. For that, check out the domain authority as well. See if the pages have higher domain authority. If you don’t know how to perform such searches, install the toolbar from Moz and get the job done on your behalf.
Look for keywords with lower competition and higher search volume. That makes it easier to get the KE with a higher difficulty level.
4.High-Quality Images
Working on the best images is always the best E-Commerce SEO tactic you can ask for. People mostly look at the images to get an idea of what they are looking for and won’t even think about reading the description most of the time.
So, working with the best images is always the right clue to consider. Make sure to choose the product angles and image dimensions wisely. Reduce the file size of the images and optimize all the attributes in a clear-cut manner. Remember to optimize your thumbnails, too, and use the image sitemaps.
5.Improve website loading time
No one would like to remain on your e-commerce site if it takes too long to load up. So, improving the website loading time is one of the points to be added to the e-commerce SEO checklist to attract the maximum crowd towards your side and keep them faithful.
Recent studies have shown that people will hardly wait 3 to 5 seconds for your website to load. If it is taking more than that, they have other options to switch to. You might have to focus on the website loading time for a change to improve your edge over other competitors.
6. High Quality- backlinks
When another chosen website links to your content or product, it is targeted as a backlink. It gives Google the message that other websites provide authoritative content and find your product worth linking. If you have a higher quality of backlinks, you have better ranking chances by your side.
Backlinks are targeted as efficient strategies to help boost the current e-commerce SEO and generate some referral traffic from other sites. But procuring such links is not as simple as it sounds. There are some ways in which you get to improve your chances of procuring links.
For that, you need to pay the affiliate websites and also try producing original content. For example, become a guest author and write for other websites if you want your item to be a backlink to theirs.
7.Checking Site Errors
Once you have done your part of gathering all the keywords and have gone through major research, it is your time to audit the site and come across flaws, which might force the site to lag. In addition, it can call for site errors and other issues, causing trouble. Again, tools like Screaming Frog can help in surveying your site and checking out the CSS, links, images, and apps from an SEO point of view.
All the major e-commerce companies in Mumbai have to work on-site with errors. Some of those are 404 redirect pages, changing 302 redirect pages, removing duplicate content, and more. The mentioned tool will help you identify all these issues to help care for the problems before the matter gets out of hand.
8.Usability & Mobile Optimization
Usability can always make or even break your hard e-commerce business. If you have happy site visitors, you can surely get an SEO boost! Great usability will result in repeated visitors, which helps you to get a credible position from Google’s current ranking. If you aren’t sure of the site’s usability, you can run some tests to determine whether the site elements are running as asked.
Mobile optimization is another major factor in improved usability around here. The website needs to be mobile-friendly as most people are smartphone-savvy these days. In addition, mobile shopping is here to stay and will provide ease to potential customers.
Now you know!
These simple points will help you improve your website ranking of your e-commerce site. Make sure to get along with the best team of SEO-friendly workers who can help you in getting the right result. The members from ClikThot Solutions are here to the rescue!