FASHION REELS are a pivotal part of every brand’s marketing plan, as it not only has the elements of showcasing the styles, but the TRENDS AND TRANSITIONS that come along with it, binds it perfectly to culminate into fun content pegs

Shoppers Stop tapped us to get reels made basis on ongoing trending transitions, and we nailed it, just liked we do with every other content piece that is made via us!

Social Media Innovation

What we did in a nutshell we created an IP called Women Wear It Better, with the idea of Women Who Don’t Only Wear Life, Attitude, Style & Confidence Better. We celeberated women’s day with amega launch of 100 Episodes on Instagram Stories. Each story was either interactive or had a CTA yo drive sales.

A COMEBACK CAMPAIGN WITH A BANG! How fbb celebrated holi with first ever digital #FilterWaliHoli

Problem: The pandemic situation won’t encourage people to go all out and play holi in crowd, with colours or water but people would still love to participate in the festivities

Solution: We suggested #FilterWaliHoli where we created a custom holi music video in which we launched the fbb holi filter. The film spotlights fashion, highlights the fun moments of Holi and also, enlightens the audience on how to use to filter to create the same memories using the filter as they would have created earlier

KEEP YOUR A GAME IN FASHION INTACT, EVEN WHEN AT HOME

Staying home kept becoming normal often and fashion element is something that lot of people don’t want to lose. Step aside for the idea of BE A HOMESTAR entering! Central wanted to promote their homewear collection for all occasions at home, while being comfortable and fashionable

For the brand, we created an AWARD-LIKE CONTEST, where they launched 10 categories of occasions/activity at home for which the AUDIENCE WERE ASKED TO SHARE PICTURES in

THROUGH THE VOTING, THESE ENTRIES WERE PITTED AGAINST EACH OTHER FROM EVERY CATEGORY AND THE AUDIENCE GETS TO PICK THE WINNER FROM EACH CATEGORY

From SOCIAL MEDIA BUZZ TO INFLUENCER ASSETS that went up on the brand’s feed, we created engagement to drive sales and executed this on all levels successfully

85% INCREASE IN BRAND’S IG FEED, 2000+ ENTRIES SUBMITTED, 7K FOLLOWERS GAINED AND 400- 500 SAVES PER POST

Audience loved the idea of winning an award for dressing up, and so did we!