Papua New Guinea
Pepsi NCP Campaign
Objectives
Promote Pepsi’s “Buy 2, Win Big” contest – win a merch box with 15 Pepsi items (jacket, boom box, etc.)
Duration: Nov–Dec 31
Target: PNG (Port Moresby, Lae, Mt. Hagen)
Goal: Drive product sales and contest participation
Search Ads:
- Keywords: "Pepsi PNG promo", "Win prizes PNG"
- Action-based CTAs
- Focused on high-density urban areas
Display Ads:
- Merch-based visuals with Pepsi branding
- Audience: youth, music fans, contest seekers
YouTube Ads:
- Formats: Skippable In-Stream + 6-sec Bumpers
- Videos: Teaser and full reveal
- Targeting: Ages 16–35, pop culture, soft drink interest
Remarketing:
- Re-engage promo page visitors and teaser viewers
- Personalized reminders till Dec 31
Tracking Tools:
- Google Ads Manager, GA, UTM, Firebase
- KPIs: CTR, VTR, conversions, geo-performance
Expected Outcomes:
- Boost in store purchases
- High contest entries
- Strong brand recall among Gen Z and Millennials
Launch – Papua New Guinea
Pepsi “Bottle Bottle” PET
Objectives
Announce launch of Pepsi PET bottles in 300ml, 500ml, 1L sizes (Pepsi, Pepsi Max, Mountain Dew, Mirinda, 7 Up)
Duration: April 5 – May 5
Target: PNG (urban focus)
Platforms: Youtube Ads Only, Skippable In-Stream Ads (15–30 secs)
Targeting:
- Age: 16–35
- Location: PNG urban centers
- Interests: Music, dance, youth culture, soft drinks
Strategy:
- Drive awareness through catchy video + local music appeal
- Focus on peak mobile usage hours (after-school, evenings)
- Fresh creative edits to retain engagement
Budget:
- PGK 10,000
Tracking & KPIs:
- VTR (View Through Rate)
- CPV (Cost Per View)
- Geo engagement by city
- Ad recall and brand association with music
Expected Outcomes:
- Strong visibility of new bottle sizes
- Music-led youth engagement
- Elevated in-store trials and recall