TOP 4 UX fundamentals that can help improve your SEO ranking
Earlier websites could be ranked by building a good content strategy and building backlinks. However, things have drastically changed over the years. Today, user engagement plays a very crucial role in Search Engine Optimization. Factors like page visits, bounce rates, time spent by the visitor on-site play a major role in the ranking factor. With this, UX has now become an integral part of SEO. So, now in an effort to boost SEO rankings, SEO agencies in Mumbai do not just implement fundamental on-page SEO, but also take into consideration UX design. Not only does this strategy increase user engagement, but also enhances the rankings. In today’s article, we have shared a few tips that can help you understand areas you need to prioritize to effectively leverage UX design and usability in supporting your SEO efforts and performance.
- Simple site navigation – While earlier it was considered that having a comprehensive site structure is a good SEO practice, today most SEO company in Mumbai suggest focusing on simple navigation and site structure. Having just one page with multiple related keywords and a user-friendly page can be powerful for not just building a great user experience but also for building a strong SEO strategy.
- UX design and SEO friendly layouts – UX design and SEO strategies must always go hand in hand. So when developing a website ensure both strategies are implemented in a way that works together. Keep the website structure and design simple and easy to understand. Add elements like videos and images with descriptions wherever possible. As much as possible, avoid heavy text pages that make the web pages too boring to read for the viewers.
- Optimize site loading – One of the most neglected and overlooked elements of websites are optimizing the pages. This is an essential part of both user experience and SEO perspective. Having a good site speed encourages users to stay longer on the website, thereby boosting the user experience. Even google rewards faster loading websites with a better ranking, search, and Google Ads. This is why most SEO services in Mumbai recommend web developers to hence build websites that are easy and quick to load for better results.
- Mobile responsive – Mobile responsiveness is mandatory for both User experience and SEO perspective. Since nearly half of the traffic comes from mobile devices, businesses must opt for a website that is mobile responsive. Making your website mobile responsive automatically increases the engagement metrics and boosts the overall performance of your website. One must use google tools for testing the mobile responsiveness of their website for achieving the best results.
- Conclusion – Despite huge technical differences in the designing and SEO strategy, most elements go hand in hand when implementing and for better performance. Balancing between the two strategies is today essential for exceptional performance. This is why most SEO company in Mumbai and web design company in Mumbai work together to integrate strategies and build a website featuring flawless design and usability.