FMCG - Noodles
Wai Wai
THE ASK
- Increase Followers
- Increase Engagement
- Strategise Content Buckets
- Build a content calendar
- that is consistent
- Influencer Tie-ups
THE GAME PLAN
- Pivot to focus on UGC
- Strong brand focused campaign with influencers Chinky Minky tying coolness to taste
- Content buckets that use humor to convey the brand message, reinforcing the product attributes
THE IMPACT
- Increased followers by 30% in 3 months (Organic)
- Built a strong content pipeline with calendarization
- Drastically improved engagement parameters
Fintech - Payment Solutions
MobiKwik
THE ASK
- To revamp the digital brand evidence on social media
- To establish Mobikwik as the “go to” for personal payment solutions
- To prepare the brand for an eventual IPO listing
- Increase followers and engagement
THE GAME PLAN
- Switch from image heavy to illustration heavy visuals
- Made personal finance approachable through content that is humorous, yet informative
- Established an integrated approach to communication on multiple platforms
THE IMPACT
- Successfully branded and launched Xtra. India’s first peer to peer lending app
- Increased followers by 55% in 6 months on Instagram
- Increased reach and awareness of the brand
- Executed 9 Influencer led campaigns to maximise engagement
Information Tech. - ERP Solutions
Techcloudpro
THE ASK
- Integrate the communications of Techcloudpro and Partner Portal (Subsidiary) to a unified brand communication
- Increase followers and establish thought leadership in the space
- Tailor content to US and European Markets for export
THE GAME PLAN
- Switch from image heavy to illustration heavy visuals
- Made personal finance approachable through content that is humorous, yet informative
- Established an integrated approach to communication on multiple platforms
THE IMPACT
- Increase in website traffic through social media by 77% over 8 months
- Built and promoted a resource centre with high quality tech content in the form of whitepapers and articles amplified through Linkedin
- Increased followers by 42% and captured 42 leads
Gizmoswala
Arihant Water Park Equipments
London Dry Clean
Asus
